Who I am? Why I create this brand ?

I grew up in Indonesia. At 20 I moved to Australia with nothing lined up. I went into kitchens because it was work I could get. I stayed because I was good at it, and over several years worked my way up to Head Chef at a well-known Sydney restaurant.

In a kitchen you learn one thing fast: the difference between good and exceptional is almost never the recipe. It is the standard you hold yourself to when nobody is watching. That is the only way I know how to work. 

WHY THE BRAND EXISTS ?

I did not start this brand to fill a gap in the market. I started it because I was selfish.

I am 168 cm. The clothes I wanted did not fit me the way I wanted them to fit. Not in proportion, not in weight, not in how they sat. I looked at what was available and decided it was easier to make something myself than to keep compromising.

So I did. And it worked. That selfishness is the reason this brand exists, and it is the reason the clothes are made the way they are.

WHAT HAPPENED NEXT ? 

People started noticing what I was wearing. A compliment from a stranger became a conversation, and that conversation turned into a person who is now part of this brand. No introduction, No plan, just clothes and then a connection.

That is what LEBĖL is built on. Not the clothes alone , but, what happens because of them. The conversation that starts across a room. The person you meet at a dinner, a pop-up, a show, who says something about what you are wearing and suddenly you are talking about where you are from?  what you are building ? , what you are after?.

It happened to me without trying. It can happen to you.